What ideas pop into your head when you think of business success?
A viable product or service? A beautiful brand? A professional website? A smart business plan? Advertising? PR? Impressive testimonials? Repeat business? Collaboration and networking?
Yes, all of these are important, but none of them will matter without this one key ingredient.
Intimacy. A willingness to let people in your life and a desire to move beyond superficial interaction with others, is what will ultimately generate more business for you than anything else can. This is why business is not for the faint of heart. A willingness to let others in our world means we will be loved by some, and we run the risk of being hurt by others.
Business without humanity is a tragedy.
I recently told my mastermind that I was going to be sharing more of my vulnerable moments with them. Why did I do this? Because I want to remind them that I am human too. They come to me with their pasts, their hurts, their wounds, their trauma, their lack of confidence, and they ask me to guide them and give them a map to what they desire most. What they do not realize is that my ability to serve them is directly related to how much they can open their heart to me, to their clients, and to other business owners. I do not hold a magic wand, I offer deep and powerful co-creation.
A fear of intimacy is why many women fall flat in business.
It is possible to do everything right and not make money in business. It is possible to say all the right things and not have anyone bite. We can never forget that business is an art, not a science. Our vibration and the messages we emit are what draw people to us. We cannot signal isolation and an unwillingness to connect and think clients will be attracted to us.
How do you distance yourself from others?
All of us have blind spots. This is why I have accountability in my life. This is why I do business in community with powerful women. Disconnection is so accepted in many cultures that we aren’t even aware when we are distancing ourselves from others personally or professionally.
Ask someone to be a mirror for you.
Open your heart and see where you can create intimacy in your relationships. Pinpoint where you keep people at bay and where you have built walls instead of bridges. Do you use your past hurts as a way of validating your current behavior? Are you ready to forgive and try again?
I can tell you with absolute certainty that doing business with an open heart is not only more fulfilling, but is much more profitable.