Innovation & Business

Innovation & Business

Healthy Competition, for a Healthy Life and a Healthy Business


If you’re a business owner, you have competition. Believing otherwise means that you’re not aware of who’s competing for your customers. It also means that you could be setting your business up for an ambush.

I know it’s easy to pretend they’re not there; however, you’re doing yourself and your business a massive disservice.

In life, competition is good for you.

Does that sound like something your mother would say? Well, she would be right.

When we compete, we’re more likely to push ourselves to be our best. We feel more motivated, and will actively look for inspiration to help us become better and better versions of ourselves.

And it’s not all about us. It’s about making the world a better place. When people compete to accomplish good things, everyone benefits.

The same concept applies to business. When one tech company develops a cutting-edge programme, its competition works to create a better one. When one laboratory pioneers a cure for a disease, others are driven to cure it in a better, more healthful way. When one school graduates students with high rankings, others will strive to do the same…and more.

Until you become one with the idea of competing for the betterment of yourself, others and the world, you may struggle with how to view your competitors. Until now, they were the enemies, right? They were keeping you from serving your entire target audience…and from being number one in your industry, right?

I want you to dispose of that notion immediately. Start to think of them as the reason you’re experiencing success, and one of the driving factors behind your continual advancement.

I have put together a list of things you can come back to—no matter where you are in your business development—to remind yourself how business competition can be advantageous, and how you can tap into all the benefits of competition.

  • Brand Positioning: If you position your brand alongside the competition (i.e. offer exactly the same thing, in exactly the same way), your business will not stand out. It will struggle with awareness, recognition and general visibility. Instead, focus on what is unique about your brand and highlight that in all campaigns and communications. Competition is one of the few things that will ‘force’ your brand to be unique…which will benefit you in countless areas.
  • Metred Growth: As you strive to compete, your business will grow. That’s almost a rule. You see, when the competition is in your peripheral vision, you will inherently strive to stay out ahead of them—to find gaps and fill them, to deliver a service in a more convenient or efficient way, to offer more comprehensive customer service—and in the interim, you will attract more loyal customers, who will refer your business to others, who will join in…and grow your brand. I call this ‘metred’ growth because it’s not growth just for the sake of ‘getting bigger.’ It’s managed by competition, not by ego, and is therefore more likely to be supported by common-sense decisions and a slow, but steady, expansion in capital. After all, no one wants to be caught trying to beat out the competition and going down in flames in the process.
  • Out-in-Front Development: Brands that copy others will never make their mark. Instead, they will be known as followers with no real competitive edge. When you compete against other businesses that innovate, you will feel compelled to innovate ahead of them. What does this make you? The most innovative innovator…and there’s no better place to be than out in front.
  • Customer First: When you have a healthy view of competition, you’re less likely to compete in the all the wrong ways. Engaging in a price war is one example of doing it wrong. An example of doing it right is focussing on the customer, rather than the competitor; that means making decisions that will better your brand by improving the customer experience, rather than taking the competition out at the knees. This keeps your business ethical and beneficial for you, your customers and your industry.

Is the way you view competition starting to change? Does it bring less of a cringe, and more of a smile to your face? I certainly hope so, because competition has the power to be one of the things that make your business, and your brand, great. Use it to better yourself. Use it to better serve your customers. And use it to make the world a better place for everyone.

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Innovation & Business

Master Your Facebook Live – Top Tip #5

Yael Rose – Top Tip 5
Master Your Facebook Live
Blacking out is a real fear and definitely can happen in the beginning. Here is what you can do to avoid it:
  • Go ‘Live’, go ‘Live’, go ‘Live’.
You black out because you are nervous or anxious.
The more you do it, the braver you will become. It will be just like speaking to a friend. You don’t black out with your friends, right?
  • To start with, forget about who’s out there. Pretend you are doing a video just for yourself on your phone.
  • Do a few ‘test’ ones. ‘Hi everyone, this is my first time, I’m testing it’… that will get the pressure off and hopefully, help you get used to doing ‘Lives’.
Let me know what you thought and if you used any of these tips. Good luck!
Yael xx
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Innovation & Business

A New Way to Grow and Gather Inspiration


Are you a lover of quotes? Do you like to look for quotes online that apply to your current situation (or to what you’re trying to communicate) and use them to gain clarity or motivation?

Maybe you’re the type of quote lover who posts them all around your work area, to keep you inspired.

Or, perhaps you’re the type who likes to utilise them in conversation, to reinforce your message or to touch someone’s heart.

These are all great ways to use quotes, and quotes have proven to be quite important as we search for business guidance and growth.

And yet, sometimes, we still run out of motivation. We search for inspiration that we just can’t find. We look to what others have said, and none of it seems to apply to what we need at this moment.

That’s when it’s time to go inside yourself, with the intention of serving others and with the rich possibility of gaining inspiration that is available nowhere else.

It’s time to publish your own series of quotes.

Yes, you have read that correctly.

If you haven’t already compiled a list of quotes that you have penned, it’s time.

You see, you’ve been so busy looking for inspiration outside yourself that you’ve forgotten about the treasure trove of motivational gems within you…gems that when shared with others, will produce the type of engagement and conversation that will inspire you far more than any interaction initiated by someone else’s words.

Here’s the plan:

  1. Write down the things you often say to clients and associates…the things that make them think and cause them to initiate change in their own lives.
  2. Look through your written and recorded works (blogs, articles, webpages, books, podcasts, videos) and pull out any statements that have proven especially profound in your life and/or in the lives of others.
  3. Write down what you would say to an ideal customer who is suffering intensely from the problem you solve.
  4. Ask friends and colleagues what you have said to them that has changed the way they view their situations.

Now, choose your top five quotes and use, or a similar app to transform them into visually appealing (and branded) visuals that you can share on your social media pages, website and other important places.

This will create inspiration in two ways:

  1. You will revisit the times when you wrote or spoke those words. You will remember how you affected others or how you encouraged yourself.
  2. You will receive comments and feedback that not only build engagement for your business, but that inspire you in new and exciting ways.

You haven’t been giving yourself enough credit for the inspirational and motivational thoughts brewing in your own head. It’s time to start looking inside yourself for everything you need to push forward and to make a difference in someone’s life…and in the world. Your business and your own ingenuity will provide the tools needed to do just that.

So let’s get going. It’s time to gather some quotes and plant them in fertile soil that will grow new and exciting pieces of business inspiration.

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Innovation & Business

Master Your Marketing-Mindset In 4 Simple Steps


If your intention, your purpose for being in business is good, then you have no reason not to market yourself. If you are not happy with your personal marketing style and marketing in general, it’s time to get your marketing-mindset into gear. 

What we believe in our mind enables us to act, to create or to reach what we want to achieve, or it keeps us from getting there. Either way, our mind is very powerful, and it is always our choice how we use its might. 

Marketing Makes All The Difference

To market and not to market yourself is likely the difference between your business being known or not. Marketing is the difference between your mission being known and understood, and not. 

You need to have your marketing-mindset working for you instead of sabotaging you. 

Many of us have negative beliefs, consciously or unconsciously, which make us feel uneasy when it comes to marketing ourselves. Here’s the thing, if you are not comfortable with your personal brand’s presentation, your delivery can come across as sounding fake. Which may be precisely the impression you are hoping to avoid. Wouldn’t it be great to feel 100 percent comfortable with your personal brand and have the right marketing-mindset? 

How do you experience marketing in general? Are you aware how your marketing-mindset is programmed?

When people hear the word marketing, many think immediately of false promises, manipulative tactics, and selling for the sake of selling something. And many small businesses and solopreneurs state that they feel obliged to do that kind of marketing too, to make their business work. 

Your beliefs play a massive part in everything. If you have a mindset that is consciously or unconsciously holding you back, it can make any goal or vision stay on paper, instead of becoming a living reality. 

That’s because your mindset can affect the actions that you take (or don’t take) and the results that you get. 

What are limiting beliefs and where do they originate?

Limiting beliefs are those which constrain us in some way. 

Your mind works in a way that it takes on all beliefs that you’ve accepted willingly or without noticing and which your mind believes to be true. There is a belief system running in the background that continuously shapes how you think, feel and act. Limiting beliefs serve as filters of your reality that is shaped by our experiences. 

Our beliefs can be formed from a very young age and throughout our education and lifetime in all areas of our lives. 

You can notice it in your negative self-talk, when you catch yourself saying or thinking things such as: 

  • I cannot do this because
  • I am not good enough because…

If you find yourself repeating some phrase over and over in your mind chatter, you should realise that it’s a limiting belief that you have. The more you repeat it, the more your mind believes this is true. 

The good news is that once you are aware of the beliefs that aren’t supporting you in your business and marketing, you can choose to start to change them to supporting beliefs. 

You may hold some negative beliefs about marketing and branding, which may not be helping you, and which you are blissfully unaware of, i.e. you may think some or any of the following: 

  • Marketing is manipulative.
  • Marketing is pushy.
  • It is just about selling, regardless of whether the product or service is needed.
  • I am not an expert at marketing myself.
  • There are many others already offering the same services.
  • If I put myself out there, it seems ridiculous, not professional enough, etc.

Eliminating from whatever is blocking you from taking action and getting results is one of the best foundations for all your business work. 

How can you get rid of your mind’s limitations and create the right marketing-mindset?

  1. Become aware what belief gets in your way and acknowledge that you have this belief. Accept it’s just a belief; it’s not the truth!
  2. Ask, is this is really true? Or do you just believe it is true? Do some self-inquiry here. Mostly, you’ll find out it is not true for you anymore or just a perception of something you were made to believe.
  3. Choose to let got of this blocking thought and let it vanish.
  4. Choose what you want to believe instead. Play around and find what you want to believe that supports and serves you in reaching your marketing, business or life goals.

It is a simple as this! 

Believe you can, and you’re halfway there.

(Theodore Roosevelt)

I think this is a good starting point to accept and make use of your mind’s power because you shouldn’t underestimate the power of having a marketing-mindset that is working for you instead of sabotaging you.   

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Innovation & Business

Master Your Facebook Live – Top Tip #6

Yael Rose – Top Tip 6

Master Your Facebook Live



Connection and interaction are the two things you really want to master in your Facebook ‘Lives’. Think of a face-to-face interaction, how would you do that effectively? And then, translate it online. Here a few tips that will help:

– Firstly, look them in the eyes. When you meet with someone in person, you will be looking them in the eye most of the time, right? So, in your ‘Live’, make sure to maintain eye contact as much as possible so your audience feels you are present with them.

– Acknowledge your viewers when somebody comments or likes your ‘Live’ don’t ignore them. Call their name and thank them for being there. They are giving you a piece of their precious time, so that’s the least you can do.

Remember that people love to be heard and seen. Make your viewers feel important, make them feel special – because they ARE!

I hope this helps.

Please let me know your thoughts below / if you have any questions or how are you getting on with your ‘Lives’

Yael xx

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Innovation & Business

Master Your Facebook Live – Top Tip #3

Yael Rose – Top Tip 3
Master Your Facebook Live
OK this is a HUGE one when it comes to Facebook Live. I hear this all the time…‘What if I forget what to say?’, ‘What if I make a mistake?’.
Here is what I’ve learnt:
1. Perfect is boring
Ever watched a live talk show or the news and the presenter stumbled on their words? Wasn’t No one can go live and have everything be perfect. And who wants that anyway!
2. Mistakes make you human. Please don’t worry about making mistakes, or not looking perfect. Some of my most popular videos have been when my kids come in the frame, climb all over me, etc. I’m not saying you have to do that but get this: Not being perfect / making mistakes makes you human! And guess what? People trust human. And as you know – People do business with people they trust.
Hope this helps and as always let me know your thoughts, ‘yeah but’s’ or questions below.
Yael xx
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Innovation & Business

Master Your Facebook Live – Top Tip #2

Yael Rose – Top Tip 2
Master Your Facebook Live
TOP TIP #2 :
The title of your broadcast is one of the most important parts of your Facebook ‘Live’.
If the subject doesn’t grab your audience, they won’t even tune in to watch in the first place.
So before you broadcast please consider for a few seconds – is the title relevant to my audience? Is it relevant to what I do? And to what I’m actually about to speak about?
Something I sometimes do is make it a little controversial / mysterious so it makes people curious. But of course I still keep it on-brand and relevant.
Also remember to make it short and sweet. Keep your entire life story for the actual ‘Live’ 😉
✨Take it further:
(AKA optional homework 😉
In the next couple of days notice ‘Lives’ that grabbed your attention and note down what they were titled. Remember not to copy others, as you want your own essence to come through. But do use this exercise for inspiration and noticing what works.✨
And questions, comments, I’d love to hear from you below or in private message. 💖
Good luck and let me know how you got on!!
Yael xx
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Innovation & Business

Master Your Facebook Live – Top Tip #1

Yael Rose – Top Tip 1

Master Your Facebook Live

TOP TIP #1 :


This is something that comes up a lot when clients share what scares them about doing Facebook ‘Lives’.

My top tip is… be really gentle with yourself, intend and plan. Here’s how…

    Remind yourself you have a special gift to share with the world and someone out there needs to hear your message today. No one is perfect and it’s OK to make mistakes.
  2. INTEND:
    Before you go ‘Live’ take a moment to gather your thoughts (you can pause and mediate if you wish):
    What is it that you really want to share today?
    What do you want the viewer to come away with?
  3. PLAN:
    Think of 2-3 bullet points that you definitely want to remember to share, and write them down
    (writing will help you memorise but you can also refer to the paper while you are ‘Live’)

Good luck and let me know how you got on!!

Yael xx

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Innovation & Business

I Ain’t Perfect You Know 🌈


“If you think it’s all unicorns and rainbows round here you’ve got another thing coming”…

I want to let you in on a secret today. Promise you’ll keep it to yourself, yeah? OK.

You see all those pretty photos I post on here?

For every one photo you see, I have 9 similar on my phone. You know, where my face looked too fat, the light wasn’t right or made me look older, some where I’m pulling a funny face…

And you know those happy family videos you watch on my page? For each one of those idealic scenes I have 9 others too. Scenes where the kids were trying to kill each other, where I’m screaming from the top of my voice ‘stoooop it!!!!!!’, where everyone is tired or hungry or just had enough.

So if you think it’s all unicorns and rainbows round here you’ve got another thing coming.

I ain’t perfect and I’ll never be.

Why am I sharing this with you today? Because it’s important that you know that…

REAL life happens. ALL the time. And it is perfectly fine when things aren’t perfect.

And to those of you in business (or not) – it’s even fine to admit it and share it on your social media. It’s what makes you human, relatable, and believe it or not – even trust-worthy.

I know you started your business because you desired to make an impact in other people’s lives. I know you have something of value to share with the world. But how are your potential clients meant to find you, if you are the world’s best kept secret?

So today – go ahead and post something, or go a step further and post something… vulnerable. Something imperfect. I’ll be right here to virtually hold your hand and remind you it’s OK.

Let me know what reaction you got and how it made you feel.


Yael xx

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Innovation & Business

Divine Phoenix Awakening – DWA – After stillness and quieting the mind a Phoenix awakens from the ashes

Untitled design (78)

I have been silent for a bit. I was creating space & using my soul gifts in my own business…. to do some fine tuning and getting into alignment.

You see, when one has a super magical & potent Soul gift that actually creates immediate results & defies all logic it can be downright frightening to fully step into it and fully align with it.

I share my story with you so that you can see the process of my transformation & waking up from the ashes so that I could unfold my wings and fly.

Over the course of being in a marriage for 20 years, I helped to create and build trucking companies with my husband…8 different times. He had an issue where he would fall asleep while he was driving and wreck the semi. Essentially we would have to start all over again because of the downtime of insurance companies and getting a new truck and licensing and all of that.

I then went on to owning and operating my own stone and landscape supply company. Here is where I discovered my magic and started to become aware of my gifts and how to use them.

I have the gift of alchemy, which means I can literally create something from nothing. I do this by what I calls energy tuning. When I communicate with the business and it’s owner energetically, I am then able to see where the blocks are.  

What happens next is nothing short of magic. I energetically pull all the possibilities that are available from the Universe, funnel it to the business through the owner, while simultaneously clearing all energetic blocks in the umbilical cord between the owner and the business so that inspired action can be taken.

The last time we built his trucking company, he had the largest fleet of trucks in the area. The checks that were flowing in were upwards of $74K every 2 weeks, this was the whole second year of operating this particular time. That’s over 1.5 million a year. The first year was just $6 under 1 million that was created.

My stone and landscape supply company was similar. My first year in business with it, I was repairing an interesting rep from the previous owner. Even with all the cards stacked against me so to speak with competition, interesting reputations, being a woman in a “man’s” business, and zero previous knowledge of running that kind of a business, I generated almost $300K in my first year. When I chose to follow my heart and create a coaching business where I could operate from anywhere and not be confined to a brick and mortar building….I actually had to triple my price of the business to sell it.

With my clients now, I take them from having zero business and not knowing what their soul gift is to increasing their income by 5 and 800% and continue to create that with them and myself. I work with clients that have existing businesses as well…..the results are the phenomenal. My first month in my global online coaching business I generated $2000 in a couple days, with seemingly piddly busy work and went on to do $6000 in my second month in one day.  

I am here to tell you it is not necessary to downsize your life to follow your soul purpose. It is not necessary to take time to build your soul purpose business. You can do it over night. Quantum leaps are possible. It does not have to take time. I know that to be true when you are living in alignment with your soul frequency.

Previously, in the times where I abandoned my truth and was living a lie based on the illusion of fear, completely in misalignment with my soul frequency……sales in my business dropped….significantly. I almost ended up losing my business and my home. I was depressed, I had anxiety, I believed everything I was being told by those closest to me that I was terrible at business and would never succeed. My body was going through horrible bouts of hormonal imbalance and my marriage fell apart. My oldest son was living in another state going to technical school and ended up in the emergency room unable to sleep for days on end, with depression and anxiety and suicidal.

I dropped my entire life in Colorado and moved to Arizona to rescue my son…..who I didn’t know it at the time, was actually rescuing me. It wasn’t until I could step away from the negativity of the marriage, and from the negative space that trying to fit in creates, that I could actually see what was going on and begin to change it.

I was no longer accepting the illusion and I made the choice to find out what my soul purpose was and to function in alignment with that and ONLY that. Deep down I knew that nothing was wrong with me and the things I knew were possible were not the illusion. I decided now is the time. I have come out as myself. Everywhere, always, with everyone, with no apologies, no matter the consequences.

When I made this choice, I had no money of my own. My husband at the time was fully supporting me and my 2 youngest children. I was living off the generosity of him and his desire for our children to not be put in daycare.

I speak from a deep understanding of how the energetics of things work and function. I speak from experience of having used these principles to create massive change in my life as well as my clients. I share my story with to show you what is possible.

I have a deep understanding of how the energetics of things work and function. From 20 years experience in business and creating businesses, I also have a deep understanding of how things work in the physical world as well…..and the programming and beliefs that society has determined how business works and doesn’t.

When people work with me, they show immediate results in thier money flows. My clients have gone from not knowing what their Soul Gift is to uncovering it and increasing their income by 500 – 800%. I work with Business owners, Coaches, Healers and Entrepreneurs.

I am your Million Dollar Muse

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