Innovation & Business

Innovation & Business

Easy Money is the Best Money

Easy Money: What is it?

It is profit that you don’t have to work for? Is it money that flows in without effort?

No, it’s none of that.

It’s even better.

Easy money is the kind of profit that’s made from working with customers who need exactly what you’re offering, who fully appreciate what you’re doing for them, who gladly pay what you’re charging and who tell others about you and your business.

It’s the kind of money that feels like a bonus when you earn it because you’re not only doing what you love, you’re appreciated for it.

And the benefits don’t end there. When you earn easy money, you’re investing in the future of your business. You see, those people are like tonic for your profile. They’re going to bring more customers like themselves into your brand and they’re going to make it more attractive to your ideal customers of the future.

So how can you get your hands on more of this easy money? Follow these guidelines:

  • Know your ideal customer, and work to appeal only to him or her. Trying to appeal to a mass audience will only dilute your message and make it less likely to stick for those who really matter to the future of your brand. You may exclude a few people; however, they weren’t what your brand needed anyway.
  • Maintain focus on the one thing you do the best. It’s that thing you’re better at than all your friends. It’s the thing you enjoyed doing even before you were making money at it. The temptation to branch out in other directions can be strong; however, maintaining that focus will bring people to your brand who want that thing above all else. It will be like brand love at first sight…and for every experience after that.
  • Nurture the loyal relationships you build with your ideal customers. Retaining existing clients is far more cost-effective than acquiring new ones. And the longer you maintain those valuable relationships, the more referrals and word-of-mouth advertising your brand will enjoy.
  • Learn to say no to the wrong customers. There will be people who try to convince you to do something new or to branch out, just because they need it. I can practically guarantee that they’ll end up dissatisfied customers…and you will be a dissatisfied proprietor. They’ll leave bad reviews and taint your brand’s reputation. The money will seem necessary at first, but you’ll soon realise that it was bad money.

Learning to think in terms of Good Money vs. Bad Money will prove to be a huge step forward in your journey to becoming a successful business owner. I think when you get your first significant taste of good money (if you haven’t already), you’ll become captivated by it—not just by the way it makes you feel, but by the subsequent profit it brings.

So get out there; learn to spot that good money and grab it…for the sake of your business and for the sake of the customers you admire.

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Innovation & Business

It’s not the cheapest companies that are the busiest!


When it comes to charging their worth, women always share with me:

‘But I can’t charge more than my industry standard.’

‘I’m scared no one will pay those high-end rates.’

‘I don’t have enough experience, I need to study some more.’

Whatever it is that’s holding you back, I want you to note this – it’s not the cheapest companies that get the most work.

Look around you, think of people / suppliers you have worked with – if you really observe it, you will realise there are no limitations – only those you create in your mind.

Of course, sometimes limiting beliefs are running the show, and a good business coach will help you transform those and create new, healthy beliefs.

But today, if I can give you one piece of advice it will be – please stop selling yourself short and please, please value yourself. Cause if you don’t – no one else will.

Have a successful prosperous week!

Yael xx

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Innovation & Business

Is Your Content Still King?


In the eternal quest to crown your content as king, you have come up with some pretty scintillating stuff. You’ve entertained, you’ve informed, you’ve made them laugh and you’ve made them think.

And it’s all past-tense.

You’ve let it slip.

Your blog, your web pages, your articles…aren’t what they used to be. You got busy. Other business tasks stole your attention.

How can you get that back? How can you re-satisfy the readers you’ve let down and gain new ones, too?

Here are my tips for making that crown a permanent fixture on your content’s head:

  • Know Your Readers’ Needs. If you’re writing with concern only for what you want to say, rather than what your readers need to hear, your content will never be crowned king.
  • Stir Appropriate Emotions. What qualifies as ‘appropriate?’ Whatever your readers want, of course (with plenty of consideration for the emotion that will drive them to want to buy and/or follow your brand).
  • Publish Reliably. When can readers expect to see new content? If your answer is something like ‘when I have time,’ your content will remain a jester. Publish a few times a week, ideally, and do it on the same days, at the same time of day, every week.
  • Express Your Corporate Values. Those little things called ‘values?’ They’re part of the big reasons that your followers are attracted to your brand. Reinforce your belief in those values every time you write a new piece of content.
  • Be Human. Anyone can look up a Wikipedia page or read the dictionary. Deliver your content as a living, breathing, emotional human. Express your views (in-line with your values). Be real and you’ll attract real [ideal] customers.
  • Aim to Serve. Too many business owners create content riddled with sales-speak; and it’s just plain wearisome to readers. What they want is for you to meet their needs with their content…then they’ll consider buying in.
  • Fill the Holes. What is your competitor’s content missing? It’s up to you to provide what they’re not.
  • Market Your Content. Your content can only fulfill its royal duties if it has a stage on which to do that. Share it on social media, through email marketing, by linking to it…and any other way you believe it will grab (and keep) the attention of all the right eyes.

Your target audience isn’t going to read your content just for the sake of reading (Jodi Picoult and Stephen King have that covered). Instead, readers will come to your website, your blog, and your social media places if they’re getting something valuable for themselves. Find out what they need most and give them that with relevant, informative, valuable content. And then keep it up, so they know what they can expect from your brand…and that they can expect it consistently.

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Innovation & Business

Social Networking, to Build a Brand

Networking, Social Networking, Online Networking, Rubbing Elbows…whatever you call it, you’ve got to have it in order to connect with your ideal customers and to land the types of gigs you’ve been dreaming of.

I don’t care what any professional marketer tells you: you cannot rely solely on ad campaigns to build your business. You’re going to have to make the types of personal connections that leave people feeling good about taking the next step with you and your brand.

Networking isn’t what it used to be.

If you’ve ever been to a stuffy networking event, where all the same people say all the same things and the environment is always uncomfortable, leaving you searching for words and interacting with all the wrong people…then you know that it went through a bad spell. I am happy to say, however, that networking has evolved.

Most networking has moved online, particularly to social media platforms. There are social media pages, of course, but there are also groups, live broadcasting, cross-posting and much more.

Here are some of my tips for making lucrative connections via social networking:

  • Get Specific. Pinpoint those people with whom you’d like to connect (because they are your ideal customer, because they know your ideal customers, or because they are a key influencer with lots of your ideal customers on their list). Follow those people, instead of spraying and praying ad campaigns in the hopes that your target audience will take notice.
  • Join Relevant Groups. Social media groups are great because they’re founded with commonality in mind. Everyone in the group shares some pain, some joy, some obsession or some problem. Find those groups with high concentrations of people who are suffering from the problem you solve or who particularly appreciate the type of work you’re doing.
  • Serve Rather than Sell. Look for talk about pains that you can relieve and pleas for advice that you can [uniquely] give. Offer guidance freely, and maintain a spirit of helpfulness and concern. Point people to other resources. Refer them to experts who can help when you’re not equipped. Avoid selling your product or service unless asked. This may seem counterintuitive at first; however, I believe that you’ll find the relationships you forge will be highly sales-conducive.
  • Offer Value. Very few people will want to connect with you ‘just because.’ Your sparkling personality will rarely be enough. Instead, offer them something they can sink their teeth into…something they can use. Maybe that’s motivation or inspiration. Maybe that’s connection to others they’ve been wanting to connect with. Maybe it’s notoriety or a reputation boost. No matter what you have to offer, make sure it closely aligns with what your ideal customers want.
  • Move out from Behind the Device. Social networking is the wave of the connection future; however, that doesn’t negate the need for in-person networking. Have lunch. Play golf. Attend events. Do all the things you need to do to get your face and your handshake into the days of those who can make the biggest difference to your brand.

Networking—especially social networking—is necessary for international (and sometimes even local) success in the 21st century. Be proactive. Follow leads. Pay close attention to what your ideal customers are doing, where they’re hanging out and with whom they’re connecting…always remembering that the next connection could be the one that leads to your dream client.

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Innovation & Business

How Big Can You Dream?


As an events director and a business coach, I’ve learnt to recognise the serious players.

Everyone I speak to always says ‘I’m 100% committed’, ‘I’ll do what ever it takes’, ‘I want to build a multiple 6 figure business’.

Heard it all, seen it, got the t-shirt.

Sad truth is, when I recently went through my contacts on my phone – 80% of the small to medium sized businesses I worked with in my events went under. They’re no longer in business.

And trust me – many had great products. Great customer service. Even a great client base.

What they lacked is one simple ingredient – a ‘No Matter What’ attitude.

It’s the No Matter What that separates the men from the mice.

It’s the No Matter What that helps you find that one extra client you need to make the cash flow this month.

It’s the No Matter What that makes you dust yourself off, forget you failed yesterday and work towards a better tomorrow.

Business can be a mean game, and only the strong can survive. You have to hold on to that dream like your life depends on it – because it does!

So, how big can you dream? Xx

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Innovation & Business

Whom Will Your Brand Serve?


One thing that I’ve learnt in my decades in business is that if your company tries to help everyone, it will end up helping no one.

Maybe you’ve heard of the spray-and-pray method of marketing, in which a general message is created and distributed widely and randomly without regard for demographics.

In theory, especially to new business owners, this would seem like the best way to garner attention for your brand. However, in reality, it’s the worst plan.

Your ideal customers need something specific from your brand. They have particular likes and dislikes, and they have a problem to solve. If you’re not speaking directly to their pain, their problem, their needs and their preferences, they are going to pass right over your brand.

And, as you have probably already deducted, if you’re being vague and all-inclusive in your branding and marketing, you’re going to appeal to no one.

Here are some tips for narrowing your audience and your message, for better branding results:

  • Create an Ideal Customer Profile. Draw a picture of your ideal customer. Identify their gender, age, family situation, culture, career, hobbies, personality, religious affiliation…whatever is necessary in establishing who they are and why they need your brand. Give them a name if that helps you to get to know them and remember them.
  • Speak Directly to your Ideal Customer. In all communications, whether direct or fairly general, speak directly to this person. You want to appeal to others like them, so it makes sense to make everyone feel as if you’re speaking directly to them.
  • Know the Problem you’re Solving. Your ideal customer has a pain or a problem that you’re particularly skilled at solving. Know the anxiety, the discomfort, the secondary complications that come along with enduring this problem, so you can speak with empathy. Most business owners know this pain all too well, because they have come from this pain, learnt how to relieve it, and are now sharing their solution with others. Speak to your younger self, before you solved this problem.
  • Forget About Offending Others. I am not suggesting that you make offensive statements or blatantly exclude particular groups. I am, however, suggesting that you stop worrying about inadvertently offending anyone who is not your ideal customer. Remember, they will not benefit from what your brand is offering. Include everyone, and you will exclude those most important to your brand.
  • Vet Those Asking to Join your Groups. Whether it’s a closed Facebook group or a subscription-based online club, you have the right (and the obligation) to scrutinise anyone who wishes to join. I ask myself if the person will bring value to the group, if the group can serve their needs, if I expect them to engage with the other members…I even make sure they have a profile picture, rather than a random visual. Do this, and you will enhance the quality of your entire group, making it more attractive to your ideal customers.

I trust that these little pieces of advice will help you to get clear on whom you want to serve, and to then go forward with serving only them…to magnetise more of them to your brand. Because the more ideal customers you have associated with your brand, the more people like them they will attract to your brand…and the more credible, visible and profitable your brand will become.

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Innovation & Business

Healthy Competition, for a Healthy Life and a Healthy Business


If you’re a business owner, you have competition. Believing otherwise means that you’re not aware of who’s competing for your customers. It also means that you could be setting your business up for an ambush.

I know it’s easy to pretend they’re not there; however, you’re doing yourself and your business a massive disservice.

In life, competition is good for you.

Does that sound like something your mother would say? Well, she would be right.

When we compete, we’re more likely to push ourselves to be our best. We feel more motivated, and will actively look for inspiration to help us become better and better versions of ourselves.

And it’s not all about us. It’s about making the world a better place. When people compete to accomplish good things, everyone benefits.

The same concept applies to business. When one tech company develops a cutting-edge programme, its competition works to create a better one. When one laboratory pioneers a cure for a disease, others are driven to cure it in a better, more healthful way. When one school graduates students with high rankings, others will strive to do the same…and more.

Until you become one with the idea of competing for the betterment of yourself, others and the world, you may struggle with how to view your competitors. Until now, they were the enemies, right? They were keeping you from serving your entire target audience…and from being number one in your industry, right?

I want you to dispose of that notion immediately. Start to think of them as the reason you’re experiencing success, and one of the driving factors behind your continual advancement.

I have put together a list of things you can come back to—no matter where you are in your business development—to remind yourself how business competition can be advantageous, and how you can tap into all the benefits of competition.

  • Brand Positioning: If you position your brand alongside the competition (i.e. offer exactly the same thing, in exactly the same way), your business will not stand out. It will struggle with awareness, recognition and general visibility. Instead, focus on what is unique about your brand and highlight that in all campaigns and communications. Competition is one of the few things that will ‘force’ your brand to be unique…which will benefit you in countless areas.
  • Metred Growth: As you strive to compete, your business will grow. That’s almost a rule. You see, when the competition is in your peripheral vision, you will inherently strive to stay out ahead of them—to find gaps and fill them, to deliver a service in a more convenient or efficient way, to offer more comprehensive customer service—and in the interim, you will attract more loyal customers, who will refer your business to others, who will join in…and grow your brand. I call this ‘metred’ growth because it’s not growth just for the sake of ‘getting bigger.’ It’s managed by competition, not by ego, and is therefore more likely to be supported by common-sense decisions and a slow, but steady, expansion in capital. After all, no one wants to be caught trying to beat out the competition and going down in flames in the process.
  • Out-in-Front Development: Brands that copy others will never make their mark. Instead, they will be known as followers with no real competitive edge. When you compete against other businesses that innovate, you will feel compelled to innovate ahead of them. What does this make you? The most innovative innovator…and there’s no better place to be than out in front.
  • Customer First: When you have a healthy view of competition, you’re less likely to compete in the all the wrong ways. Engaging in a price war is one example of doing it wrong. An example of doing it right is focussing on the customer, rather than the competitor; that means making decisions that will better your brand by improving the customer experience, rather than taking the competition out at the knees. This keeps your business ethical and beneficial for you, your customers and your industry.

Is the way you view competition starting to change? Does it bring less of a cringe, and more of a smile to your face? I certainly hope so, because competition has the power to be one of the things that make your business, and your brand, great. Use it to better yourself. Use it to better serve your customers. And use it to make the world a better place for everyone.

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Innovation & Business

Master Your Facebook Live – Top Tip #5

Yael Rose – Top Tip 5
Master Your Facebook Live
Blacking out is a real fear and definitely can happen in the beginning. Here is what you can do to avoid it:
  • Go ‘Live’, go ‘Live’, go ‘Live’.
You black out because you are nervous or anxious.
The more you do it, the braver you will become. It will be just like speaking to a friend. You don’t black out with your friends, right?
  • To start with, forget about who’s out there. Pretend you are doing a video just for yourself on your phone.
  • Do a few ‘test’ ones. ‘Hi everyone, this is my first time, I’m testing it’… that will get the pressure off and hopefully, help you get used to doing ‘Lives’.
Let me know what you thought and if you used any of these tips. Good luck!
Yael xx
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Innovation & Business

A New Way to Grow and Gather Inspiration


Are you a lover of quotes? Do you like to look for quotes online that apply to your current situation (or to what you’re trying to communicate) and use them to gain clarity or motivation?

Maybe you’re the type of quote lover who posts them all around your work area, to keep you inspired.

Or, perhaps you’re the type who likes to utilise them in conversation, to reinforce your message or to touch someone’s heart.

These are all great ways to use quotes, and quotes have proven to be quite important as we search for business guidance and growth.

And yet, sometimes, we still run out of motivation. We search for inspiration that we just can’t find. We look to what others have said, and none of it seems to apply to what we need at this moment.

That’s when it’s time to go inside yourself, with the intention of serving others and with the rich possibility of gaining inspiration that is available nowhere else.

It’s time to publish your own series of quotes.

Yes, you have read that correctly.

If you haven’t already compiled a list of quotes that you have penned, it’s time.

You see, you’ve been so busy looking for inspiration outside yourself that you’ve forgotten about the treasure trove of motivational gems within you…gems that when shared with others, will produce the type of engagement and conversation that will inspire you far more than any interaction initiated by someone else’s words.

Here’s the plan:

  1. Write down the things you often say to clients and associates…the things that make them think and cause them to initiate change in their own lives.
  2. Look through your written and recorded works (blogs, articles, webpages, books, podcasts, videos) and pull out any statements that have proven especially profound in your life and/or in the lives of others.
  3. Write down what you would say to an ideal customer who is suffering intensely from the problem you solve.
  4. Ask friends and colleagues what you have said to them that has changed the way they view their situations.

Now, choose your top five quotes and use, or a similar app to transform them into visually appealing (and branded) visuals that you can share on your social media pages, website and other important places.

This will create inspiration in two ways:

  1. You will revisit the times when you wrote or spoke those words. You will remember how you affected others or how you encouraged yourself.
  2. You will receive comments and feedback that not only build engagement for your business, but that inspire you in new and exciting ways.

You haven’t been giving yourself enough credit for the inspirational and motivational thoughts brewing in your own head. It’s time to start looking inside yourself for everything you need to push forward and to make a difference in someone’s life…and in the world. Your business and your own ingenuity will provide the tools needed to do just that.

So let’s get going. It’s time to gather some quotes and plant them in fertile soil that will grow new and exciting pieces of business inspiration.

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Innovation & Business

Master Your Marketing-Mindset In 4 Simple Steps


If your intention, your purpose for being in business is good, then you have no reason not to market yourself. If you are not happy with your personal marketing style and marketing in general, it’s time to get your marketing-mindset into gear. 

What we believe in our mind enables us to act, to create or to reach what we want to achieve, or it keeps us from getting there. Either way, our mind is very powerful, and it is always our choice how we use its might. 

Marketing Makes All The Difference

To market and not to market yourself is likely the difference between your business being known or not. Marketing is the difference between your mission being known and understood, and not. 

You need to have your marketing-mindset working for you instead of sabotaging you. 

Many of us have negative beliefs, consciously or unconsciously, which make us feel uneasy when it comes to marketing ourselves. Here’s the thing, if you are not comfortable with your personal brand’s presentation, your delivery can come across as sounding fake. Which may be precisely the impression you are hoping to avoid. Wouldn’t it be great to feel 100 percent comfortable with your personal brand and have the right marketing-mindset? 

How do you experience marketing in general? Are you aware how your marketing-mindset is programmed?

When people hear the word marketing, many think immediately of false promises, manipulative tactics, and selling for the sake of selling something. And many small businesses and solopreneurs state that they feel obliged to do that kind of marketing too, to make their business work. 

Your beliefs play a massive part in everything. If you have a mindset that is consciously or unconsciously holding you back, it can make any goal or vision stay on paper, instead of becoming a living reality. 

That’s because your mindset can affect the actions that you take (or don’t take) and the results that you get. 

What are limiting beliefs and where do they originate?

Limiting beliefs are those which constrain us in some way. 

Your mind works in a way that it takes on all beliefs that you’ve accepted willingly or without noticing and which your mind believes to be true. There is a belief system running in the background that continuously shapes how you think, feel and act. Limiting beliefs serve as filters of your reality that is shaped by our experiences. 

Our beliefs can be formed from a very young age and throughout our education and lifetime in all areas of our lives. 

You can notice it in your negative self-talk, when you catch yourself saying or thinking things such as: 

  • I cannot do this because
  • I am not good enough because…

If you find yourself repeating some phrase over and over in your mind chatter, you should realise that it’s a limiting belief that you have. The more you repeat it, the more your mind believes this is true. 

The good news is that once you are aware of the beliefs that aren’t supporting you in your business and marketing, you can choose to start to change them to supporting beliefs. 

You may hold some negative beliefs about marketing and branding, which may not be helping you, and which you are blissfully unaware of, i.e. you may think some or any of the following: 

  • Marketing is manipulative.
  • Marketing is pushy.
  • It is just about selling, regardless of whether the product or service is needed.
  • I am not an expert at marketing myself.
  • There are many others already offering the same services.
  • If I put myself out there, it seems ridiculous, not professional enough, etc.

Eliminating from whatever is blocking you from taking action and getting results is one of the best foundations for all your business work. 

How can you get rid of your mind’s limitations and create the right marketing-mindset?

  1. Become aware what belief gets in your way and acknowledge that you have this belief. Accept it’s just a belief; it’s not the truth!
  2. Ask, is this is really true? Or do you just believe it is true? Do some self-inquiry here. Mostly, you’ll find out it is not true for you anymore or just a perception of something you were made to believe.
  3. Choose to let got of this blocking thought and let it vanish.
  4. Choose what you want to believe instead. Play around and find what you want to believe that supports and serves you in reaching your marketing, business or life goals.

It is a simple as this! 

Believe you can, and you’re halfway there.

(Theodore Roosevelt)

I think this is a good starting point to accept and make use of your mind’s power because you shouldn’t underestimate the power of having a marketing-mindset that is working for you instead of sabotaging you.   

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