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June 2017

Money & Finance

Add Value, Add Profit

life.grid.add.value.add.profit

Did you know that consumers perform a calculation every time they look at your brand, your products, your services…whatever you’re currently offering? Their time, money and energy are valuable—so valuable that they only want to part with them if they know they’re getting more than they’re giving.

With that in mind, you can more easily understand why they compute in this manner when they’re making buying decisions:

“Will the value I receive outweigh the time, money and energy I spend getting it?”

I realise that’s not formatted like a standard computation…and consumers might not treat it as such. One thing is for sure, though: they are making educated decisions about getting more than they’re giving. They want to know that they’re making a sound investment, and spending their resources in a way that puts them in a better place than where they started.

So what is your brand offering to make this computation a no-brainer? What is it presenting to make the automatic answer to this question YES?

If you’re not sure that your ideal customers can see the overwhelming value in contracting with your brand, then you must add value. If they’re spending too much time and energy deciding if it’s ‘worth it,’ then you must add value.

How can you do that?

Here are a few suggestions:

  • Add a free gift when people give you their contact details. Hopefully, you’re already adding massive value to the lives of everyone on your list (serving, rather than selling), ensuring that no one regrets signing up. However, what are you doing before they receive that very first communication to make them feel confident in giving up their information? A chapter from your full-length book, a downloadable eBook or helpful guide, a tool they can use to help solve a problem…or something you know your ideal customer will appreciate and associate with your brand can help to add value even before they collect what they’re expecting to receive. This can be just the type of thing that tilts the decision metre in your brand’s favour.
  • Maybe your ideal customers would appreciate one-on-one coaching or some other type of support to accompany their purchase. Every purchase is a leap of faith, to some degree…and consumers are highly cognisant of that. Promising to be with them through this uncertain time will not only help to calm their fears, it will demonstrate that you have every confidence not only in your product, but in their ability to enact change with its help. This can be a highly valuable addition, and one that holds the power to change a NO to a YES.
  • Connections are another valuable add-on. There are people out there who want to do business with you, simply because of the connections you have to offer. Networking is a huge piece of business success, and if you can show potential clients that you’re rubbing elbows with the connections they need, they will be more likely to say YES. Show this by establishing a social media group filled with networking opportunities, for example. You may also wish to offer an introduction or an invitation to a gathering you’re planning. Talk about valuable!
  • Give them a platform on which they can market themselves. Value doesn’t always come in the form of money or goods. Value is often found in notoriety, inclusion and visibility. If you can offer your customers some sort of awareness they don’t already have, you’re adding value.

These are just a few ideas for adding the value that’s necessary for closing the deal. Remember to always put yourself in the shoes of your ideal customer, and ask yourself if what they’re getting obviously outweighs what they’re giving. If the answer is a resounding YES, you should see as much as a 30% increase in sales within the next few months. If the answer is MAYBE or NO, then it’s time to add value.

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Innovation & Business

A New Way to Grow and Gather Inspiration

life.grid.quote.inspiration

Are you a lover of quotes? Do you like to look for quotes online that apply to your current situation (or to what you’re trying to communicate) and use them to gain clarity or motivation?

Maybe you’re the type of quote lover who posts them all around your work area, to keep you inspired.

Or, perhaps you’re the type who likes to utilise them in conversation, to reinforce your message or to touch someone’s heart.

These are all great ways to use quotes, and quotes have proven to be quite important as we search for business guidance and growth.

And yet, sometimes, we still run out of motivation. We search for inspiration that we just can’t find. We look to what others have said, and none of it seems to apply to what we need at this moment.

That’s when it’s time to go inside yourself, with the intention of serving others and with the rich possibility of gaining inspiration that is available nowhere else.

It’s time to publish your own series of quotes.

Yes, you have read that correctly.

If you haven’t already compiled a list of quotes that you have penned, it’s time.

You see, you’ve been so busy looking for inspiration outside yourself that you’ve forgotten about the treasure trove of motivational gems within you…gems that when shared with others, will produce the type of engagement and conversation that will inspire you far more than any interaction initiated by someone else’s words.

Here’s the plan:

  1. Write down the things you often say to clients and associates…the things that make them think and cause them to initiate change in their own lives.
  2. Look through your written and recorded works (blogs, articles, webpages, books, podcasts, videos) and pull out any statements that have proven especially profound in your life and/or in the lives of others.
  3. Write down what you would say to an ideal customer who is suffering intensely from the problem you solve.
  4. Ask friends and colleagues what you have said to them that has changed the way they view their situations.

Now, choose your top five quotes and use www.canva.com, www.picmonkey.com or a similar app to transform them into visually appealing (and branded) visuals that you can share on your social media pages, website and other important places.

This will create inspiration in two ways:

  1. You will revisit the times when you wrote or spoke those words. You will remember how you affected others or how you encouraged yourself.
  2. You will receive comments and feedback that not only build engagement for your business, but that inspire you in new and exciting ways.

You haven’t been giving yourself enough credit for the inspirational and motivational thoughts brewing in your own head. It’s time to start looking inside yourself for everything you need to push forward and to make a difference in someone’s life…and in the world. Your business and your own ingenuity will provide the tools needed to do just that.

So let’s get going. It’s time to gather some quotes and plant them in fertile soil that will grow new and exciting pieces of business inspiration.

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Wisdom & Spirit

Dear Body, I Love you

Dear Body, I love you

I find the whole “This food prevents cancer” and “That food causes cancer” mentality to be incredibly unhelpful in my day to day life. I don’t believe that there will ever come a day when I am immune to the perils of a human existence.

I can eat organic kale till my poop turns green, but that doesn’t mean a thing if my overall relationship with my body is unhealthy. I can live a picture perfect lifestyle–go to the gym every day, walk when I can, eat organic, go raw, do yoga, meditate daily–and still be abusing my body.

A healthy goal for me these days is being truly mindful of my personal relationship with my body, including my relationship to my thoughts, emotions, sensations, and any and all other layers of experience arising from being in a body.
Sometimes I even imagine that I am sitting across from my body at a dinner table, having a conversation with her. That conversation might go something like:

 

“You are such an amazing creation. I can’t even fathom the miracle that you are. You have probably gotten and beaten cancer 10 times already without me even being aware of it. Wow, thank you. You have probably been exposed to hundreds of nasty viruses that you fought off without me even noticing. You balance out all the fungus, bacteria and carcinogens that you are exposed to every day. You are doing that right now, as I sit here and breathe this toxic air. Thank you.

“You created an entire human, and then pushed it into the world. You’ve been cut open multiple times, and then sealed yourself back together. Good god, how you even do that, I have no clue…but thank you. Your intelligence is something I could never even scratch the surface of understanding. I am in awe of how you work.

“I am so sorry for all the times those multiple virus attacks pushed you over the edge and I experienced uncomfortable symptoms, and I cursed you, and kicked you when you were down. I am so sorry that I didn’t remember how hard you were fighting for our survival.

“I am so grateful for how hard you work to keep things homeostatic, no matter where in the world I am running off to. And I cherish the moments when we are both feeling good, and can enjoy the intimacy of just breathing.

“I know one day you and I will have to part ways. Like a Tibetan sand Mandala you will whoosh away into dust, and I will soar free, apart from you. But until then, I cherish our time together, old friend. Thank you so much for all you do, you are a perfect and beautiful mystery. I love you.”

 

It wasn’t always like this, however. My current relationship to my body is the result of a complete and total transformation, from the ground up. Every aspect of it has changed over the years.

It’s embarrassing to admit, but I was in a full-on abusive relationship with her before, without even realizing it. I would constantly pressure her to be healthy the way I thought she should be, without even considering her own intelligence. I never listened to her. And if I could no longer ignore her because she was screaming her metaphoric head off, I’d yell at her and call her names. I feel very humbled now, looking back.

I am grateful she is so forgiving, and that we are friends again.

 

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Life Changes

A simple ‘HELLO’

A simple ‘Hello’

 A simple ‘Hello’ seems ordinary enough doesn’t it?

In most cultures it is accepted as a greeting to show respect and acknowledgement of the other person.

Yet, it is becoming more apparent that some may actually feel intimidated or even feel obliged by a simple ‘Hello’.

‘Hello’ is a powerful word.

It can bring your joy when you feel somber.

Yet it can bring you intimidation when you are feeling insecure.

I have traveled to Italy and this sensational word is treated just as they treat their morning cafe’. Yes, it is a necessity in their culture to begin the day and continue throughout the day. A greeting of ‘Salve’, ‘Buon giorno’ and even ‘Buona sera’ are all part of the everyday language that is expressed freely. 

Yet, why is it that when I walk through the local shopping center and I feel another gaze at me, I respond with a simple ‘Hello’ they turn away or walk straight by as though they do not see me?

This is not the first time this experience has happened. Nor has it only happened to myself. It is unfortunately becoming another social epidemic that is suffocating our future generation. 

Say HELLO people, it is SIMPLE!

Image result for hello in multiple languages list

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Innovation & Business

Master Your Marketing-Mindset In 4 Simple Steps

aaron-burden-151465

If your intention, your purpose for being in business is good, then you have no reason not to market yourself. If you are not happy with your personal marketing style and marketing in general, it’s time to get your marketing-mindset into gear. 

What we believe in our mind enables us to act, to create or to reach what we want to achieve, or it keeps us from getting there. Either way, our mind is very powerful, and it is always our choice how we use its might. 

Marketing Makes All The Difference

To market and not to market yourself is likely the difference between your business being known or not. Marketing is the difference between your mission being known and understood, and not. 

You need to have your marketing-mindset working for you instead of sabotaging you. 

Many of us have negative beliefs, consciously or unconsciously, which make us feel uneasy when it comes to marketing ourselves. Here’s the thing, if you are not comfortable with your personal brand’s presentation, your delivery can come across as sounding fake. Which may be precisely the impression you are hoping to avoid. Wouldn’t it be great to feel 100 percent comfortable with your personal brand and have the right marketing-mindset? 

How do you experience marketing in general? Are you aware how your marketing-mindset is programmed?

When people hear the word marketing, many think immediately of false promises, manipulative tactics, and selling for the sake of selling something. And many small businesses and solopreneurs state that they feel obliged to do that kind of marketing too, to make their business work. 

Your beliefs play a massive part in everything. If you have a mindset that is consciously or unconsciously holding you back, it can make any goal or vision stay on paper, instead of becoming a living reality. 

That’s because your mindset can affect the actions that you take (or don’t take) and the results that you get. 

What are limiting beliefs and where do they originate?

Limiting beliefs are those which constrain us in some way. 

Your mind works in a way that it takes on all beliefs that you’ve accepted willingly or without noticing and which your mind believes to be true. There is a belief system running in the background that continuously shapes how you think, feel and act. Limiting beliefs serve as filters of your reality that is shaped by our experiences. 

Our beliefs can be formed from a very young age and throughout our education and lifetime in all areas of our lives. 

You can notice it in your negative self-talk, when you catch yourself saying or thinking things such as: 

  • I cannot do this because
  • I am not good enough because…

If you find yourself repeating some phrase over and over in your mind chatter, you should realise that it’s a limiting belief that you have. The more you repeat it, the more your mind believes this is true. 

The good news is that once you are aware of the beliefs that aren’t supporting you in your business and marketing, you can choose to start to change them to supporting beliefs. 

You may hold some negative beliefs about marketing and branding, which may not be helping you, and which you are blissfully unaware of, i.e. you may think some or any of the following: 

  • Marketing is manipulative.
  • Marketing is pushy.
  • It is just about selling, regardless of whether the product or service is needed.
  • I am not an expert at marketing myself.
  • There are many others already offering the same services.
  • If I put myself out there, it seems ridiculous, not professional enough, etc.

Eliminating from whatever is blocking you from taking action and getting results is one of the best foundations for all your business work. 

How can you get rid of your mind’s limitations and create the right marketing-mindset?

  1. Become aware what belief gets in your way and acknowledge that you have this belief. Accept it’s just a belief; it’s not the truth!
  2. Ask, is this is really true? Or do you just believe it is true? Do some self-inquiry here. Mostly, you’ll find out it is not true for you anymore or just a perception of something you were made to believe.
  3. Choose to let got of this blocking thought and let it vanish.
  4. Choose what you want to believe instead. Play around and find what you want to believe that supports and serves you in reaching your marketing, business or life goals.

It is a simple as this! 

Believe you can, and you’re halfway there.

(Theodore Roosevelt)

I think this is a good starting point to accept and make use of your mind’s power because you shouldn’t underestimate the power of having a marketing-mindset that is working for you instead of sabotaging you.   

 
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Innovation & Business

Master Your Facebook Live – Top Tip #6

Yael Rose – Top Tip 6

Master Your Facebook Live

TOP TIP #6:

ENGAGE & CONNECT

Connection and interaction are the two things you really want to master in your Facebook ‘Lives’. Think of a face-to-face interaction, how would you do that effectively? And then, translate it online. Here a few tips that will help:

– Firstly, look them in the eyes. When you meet with someone in person, you will be looking them in the eye most of the time, right? So, in your ‘Live’, make sure to maintain eye contact as much as possible so your audience feels you are present with them.

– Acknowledge your viewers when somebody comments or likes your ‘Live’ don’t ignore them. Call their name and thank them for being there. They are giving you a piece of their precious time, so that’s the least you can do.

Remember that people love to be heard and seen. Make your viewers feel important, make them feel special – because they ARE!

I hope this helps.

Please let me know your thoughts below / if you have any questions or how are you getting on with your ‘Lives’

Yael xx

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Innovation & Business

Master Your Facebook Live – Top Tip #3

Yael Rose – Top Tip 3
Master Your Facebook Live
TOP TIP #3:
FORGET PERFECT!
OK this is a HUGE one when it comes to Facebook Live. I hear this all the time…‘What if I forget what to say?’, ‘What if I make a mistake?’.
Here is what I’ve learnt:
1. Perfect is boring
Ever watched a live talk show or the news and the presenter stumbled on their words? Wasn’t No one can go live and have everything be perfect. And who wants that anyway!
2. Mistakes make you human. Please don’t worry about making mistakes, or not looking perfect. Some of my most popular videos have been when my kids come in the frame, climb all over me, etc. I’m not saying you have to do that but get this: Not being perfect / making mistakes makes you human! And guess what? People trust human. And as you know – People do business with people they trust.
Hope this helps and as always let me know your thoughts, ‘yeah but’s’ or questions below.
Yael xx
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Innovation & Business

Master Your Facebook Live – Top Tip #2

Yael Rose – Top Tip 2
Master Your Facebook Live
 
TOP TIP #2 :
 
YOUR TITLE
 
The title of your broadcast is one of the most important parts of your Facebook ‘Live’.
If the subject doesn’t grab your audience, they won’t even tune in to watch in the first place.
So before you broadcast please consider for a few seconds – is the title relevant to my audience? Is it relevant to what I do? And to what I’m actually about to speak about?
Something I sometimes do is make it a little controversial / mysterious so it makes people curious. But of course I still keep it on-brand and relevant.
Also remember to make it short and sweet. Keep your entire life story for the actual ‘Live’ 😉
 
✨Take it further:
(AKA optional homework 😉
In the next couple of days notice ‘Lives’ that grabbed your attention and note down what they were titled. Remember not to copy others, as you want your own essence to come through. But do use this exercise for inspiration and noticing what works.✨
 
And questions, comments, I’d love to hear from you below or in private message. 💖
Good luck and let me know how you got on!!
 
Yael xx
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Personal Growth

Proud to be an HSP

the little girl that is me with no voice

“The quieter you become, the more you are able to hear.” – Rumi

Do you consider yourself an extravert* or introvert? How about an HSP (highly sensitive person)?

After a lifetime of extraversion, I began drawing inward as I underwent extensive trauma recovery therapy. Having previously found energy in the company of others, I now sought solitude for safety and protection, renewal and replenishment.

Had I become an introvert? I lightheartedly referred to myself as an inextrovert, unsure of and curious about just what I really was. It’s not that I needed a label. I just wanted to understand myself better.

Exploring this further found me participating in a brief study held by Jacquelyn Strickland, LPC, HSP, titled Myers Briggs – HSP Overlay. By filling out the assessment and participating in two in-depth interviews via conference call, I had my answer… as a guideline, not a rule book. Most importantly, the exercise helped me make sense of my character traits, which allowed me to more fully understand and embrace my growing authentic wholeness.

Turns out I am an ESFJ (Extraversion, Sensing, Feeling, Judgment), with HSP overlay. Translated in a nutshell, I belong to a rare breed: the highly sensitive extrovert. With my own unique blend of strengths and weaknesses.

Strengths:

  • Strong Practical Skills – check!
  • Strong Sense of Duty – check!
  • Very Loyal – check!
  • Sensitive and Warm – check!
  • Good at Connecting with Others – check!

Weaknesses:

  • Worried about Their Social Status – I may have in the past. Not an issue for me now.
  • Inflexible – I used to be. Nothing like over six years of trauma recovery to loosen me up!
  • Reluctant to Innovate or Improvise – I used to hate change, then I came to embrace it.
  • Vulnerable to Criticism – I used to be, and it can still niggle. In his book The Four Agreements, author Don Miguel Ruiz instructs the reader to not take anything personally, that whatever anyone says is a reflection of their own reality. He goes on to note that this one agreement can be life changing. It was. And is.
  • Often Too Needy – Yep, I saw myself there, though I’d rather remove the word “Too” as I never saw myself as a nagger or stalker(!). Now, I know to ask for support when I need it.
  • Too Selfless – Definitely. This was all connected with my trauma. Praise God, with the help of therapy and the book Boundaries by Henry Cloud, I SO got over that.

HSP Overlay

Until this experience, I was what’s called a socialized HSP, meaning that I had adapted throughout  my childhood, adolescence and adulthood to survive and often excel in the dynamics in which I was surrounded. The thing is, I often felt different, like I somehow didn’t quite fit. A round peg in a square hole. The little girl that is me didn’t have an authentic voice. She had a survival voice.

Allowing myself to transform into an authentic HSP, I learned the value and importance of giving myself the space and time to refresh and renew in solitude so that I could enjoy being in the company of others. My strong startle reflex and sensitivity to my environment, especially to loud or competing sounds and harsh light made sense.

Understanding myself has helped me prepare for and frame my experiences in such a way as to fully support myself. With great love and compassion.

For example, on choosing a restaurant, I consider the acoustics, steering away from loud places, opting for quieter venues. Finding myself in a loud crowded space, I chose to refrain from trying to talk/shout above the noise. On internet conference calls, when background noises distract me silly, I kindly ask others to mute themselves. I pace myself in my commitments, saying “no” much more readily than in the past. I pay attention to how I feel, both emotionally and physically, and I give myself extra time between tasks, errands, appointments, etc. I go slow. Slowly. I go slow.

go slow, acrylic on paper, 2012

When I find myself in overwhelm, I take action to reduce it instead of ignoring and pushing through it. That might mean clearing my schedule of commitments, opting for what truly nourishes me.

Most significantly, I work with a business coach who, being a successful HSP Entrepreneur, caters specifically to the HSP. Spending time with her and other HSPs via a “Mastermind” group brings a sense of belonging, of peace. The peace of self-love, of total acceptance of and support for the whole of me. I’m home in my heart and soul. Which helps me grow in my business.

I’m so thankful for the strength and fortitude with which I’ve been blessed through my healing journey. For the courage, patience and perseverance to trust, even when things go awry. Owning my sensitivity is a beautiful way of owning my own power as well, which in turn allows me to shift my thinking from fear-based to love-based.

And that, in turn, opens my heart and soul and my life, creating space for more blessings, more abundance. It brings me into alignment with my highest self, what God intends for me. Something we’re all meant to know and experience.

 

Who or what are you? Are you on a path to your truest highest self?

 

*I always thought this word was spelled extrovert. As I was writing my book From Fear to Love How Creativity Saved My Life and Will Change Yours for the Better, I googled to determine the correct version. This result takes the cake: “Folklore has it that when Carl Jung was once asked which was the correct spelling—ExtrAvert or ExtrOvert—Jung’s secretary wrote back something like, ‘Dr. Jung says it’s ExtrAverted, because ExtrOverted is just bad Latin.'”

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